Emirates relaunches My Emirates Pass for Dubai shopping festival’s 30th anniversary

 Emirates has announced the return of its popular My Emirates Pass, allowing passengers to enjoy exclusive offers at hundreds of locations in Dubai and the UAE. Starting from November 1, 2024 to March 31, 2025, My Emirates Pass enables customers to use their boarding pass to enjoy incredible discounts at restaurants, family days out, tranquil spa treatments, luxury shopping outlets, private pools and much more.

Emirates customers flying to or through Dubai can simply show their boarding pass and a valid form of identification to unlock incredible offers to some of the world’s most iconic attractions including At The Top Burj Khalifa, IMG Worlds of Adventure and Aquaventure Waterpark.

Complimentary Access to Cultural Attractions

In addition to over 600 exclusive offers and discounts for retail, leisure, dining, renowned attractions, and luxury spas, passengers this year will also receive complimentary access to the Vision Pavilion and Expo Museum at Expo City for the season.

Dubai Shopping Festival 30^th Anniversary

This year sees the acclaimed Dubai Shopping Festival proudly celebrate its 30^th anniversary, with a host of A-list performers, exclusive experiences and unforgettable entertainment lined up to mark the occasion. The festival will run from December 6 2024 to January 12, 2025 across the city, offering a month packed full of unmissable retail offers. While there, Emirates customers can use their boarding pass to enjoy exclusive offers at restaurants, spas, pools, family attractions and more.

Take Advantage of Some Winter Sun in Dubai

Whether it’s indulging in world-famous hospitality offerings, unwinding on a sun-soaked beach or immersing yourself in the festive celebrations, Dubai offers a host of iconic experiences and attractions for every traveller.