Emirates Skywards elevates loyalty experience with new initiatives

Emirates Skywards, the award-winning loyalty program of Emirates Airline, continues to set new standards in the loyalty industry with its innovative initiatives and customer-focused strategy. Over the past year, the program has introduced new features and expanded its brand portfolio, attracting 33 million members worldwide. Here are five ways Emirates Skywards has enhanced the loyalty experience:

1. Expanded Money-Can’t-Buy Experiences with Skywards Exclusives

Skywards Exclusives offers members the opportunity to use or bid Miles on hospitality tickets and VIP experiences at renowned sporting events, including the US Open, Roland-Garros, AC Milan, Real Madrid, Arsenal, and Wimbledon. Recently, Emirates Skywards expanded its lifestyle partnerships to include experiences like visiting Sri Lanka’s lush tea plantations with Dilmah Tea and exploring the vineyards of Champagne, France, with LVMH (Moët Hennessy Louis Vuitton).

2. More Opportunities with Cash+Miles

Members can use Cash+Miles to instantly reduce the cash needed for flight tickets, on any fare, any day. By logging in to emirates.com, members benefit from personalized rates and can save up to three times more. The Cash+Miles feature now extends to ancillary products such as preferred seat selection, excess baggage allowance, and lounge access worldwide.

3. Download, Link, and Earn with Skywards Everyday

The Skywards Everyday app allows members to earn Skywards Miles daily with over 300 partners across dining, shopping, entertainment, and more. The app was re-launched last year with an enhanced user experience. Members can link up to five Visa or Mastercard debit or credit cards, allowing them to earn Miles faster, especially with Emirates Skywards credit card holders earning twice on the same transaction.

4. Get Rewarded for Online Shopping with Skywards Miles Mall

Emirates Skywards members can earn Miles by shopping with over 2800 brands across the UAE, UK, USA, Australia, and India. The loyalty program recently introduced Gift Cards, starting at just 2,000 Miles, allowing members to spend Miles with hundreds of brands by logging into skywardsmilesmall.com.

5. Earning & Rewards with Airline Partners

Skywards members can enjoy benefits with over 15 airline partners, including United Airlines, Air Canada, Azul, Japan Airlines, Qantas, and Condor. Economy Class Reward tickets across all partners have recently been reduced by 20%, with rewards now starting from just 8,000 Skywards Miles. Bookings can be made via emirates.com or contact centers.

Onwards, Upwards, Skywards

With over 33 million members globally, Emirates Skywards continues to be recognized for its pioneering products and industry-leading initiatives. The loyalty program has won over 50 awards since its inception, including “Global Loyalty Programme of the Year Middle East” at the International Loyalty Awards 2024 and “Middle East’s Leading Airline Rewards Programme” at the World Travel Awards 2024.

In the past year (March 2023 – March 2024), Emirates Skywards achieved significant milestones:

  • 33.1 million members, with 370 new members enrolling per hour.
  • 80.1 billion Skywards Miles earned, with over 100,000 earned transactions daily.
  • 1.3 million flight rewards processed, with one in eight flight tickets purchased using Skywards Miles.
  • 4.5 million Skywards Miles redeemed per hour, totaling 115 Miles redeemed daily.
  • 190,000 co-brand cardholders across the UAE, KSA, US, and India.

Emirates Skywards’ commitment to enhancing the loyalty experience continues to raise the bar, offering members unparalleled benefits and opportunities to earn and redeem Miles.

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