EchoHouse Africa partners Insightis Africa to revolutionize data-driven marketing
EchoHouse Africa, a leading 360° marketing agency, has announced a multi-year partnership with Insightis Africa, a prominent data intelligence company. This collaboration aims to enhance EchoHouse Africa’s marketing campaigns with robust data intelligence, driving more strategic and effective marketing solutions for its diverse clientele.
A Data-Backed Approach to Marketing
The partnership between EchoHouse Africa and Insightis Africa sets the stage for a data-driven approach to marketing, optimizing campaign effectiveness and providing refined return on investment (ROI) assessments. By integrating advanced data analytics, EchoHouse Africa is poised to deliver more precise and impactful marketing solutions, ensuring the best value for its clients, which include both local and multinational companies across various sectors such as textiles, banking, finance, technology, media, food, telecommunication, and beverages.
Statements from Leadership
Beryl Agekum Ayaaba, CEO of EchoHouse Africa, expressed enthusiasm about the partnership, highlighting the company’s history of leveraging consumer insights for successful campaigns over the past 16 years. “This partnership with Insightis Africa gives us a rare opportunity to widen our scope to include more perspectives to inform our marketing solutions for clients,” Ayaaba stated. She emphasized that the collaboration would create a bold, evidence-driven, continent-wide platform, enabling diverse consumer feedback to shape successful marketing actions.
Ayaaba further noted that the platform would provide brands with access to both niche and general consumers, facilitating real-time feedback on changing tastes and preferences. “What this data does is to provide Marketing and Brand Managers with essential information to help them keep up with their consumers and remain relevant to them at all times,” she concluded.
Dr. Seyram Kekessie, CEO of Insightis Africa, highlighted the challenges brands face in obtaining current consumer data in Africa, which limits precise forecasting and campaign assessment. “Our partnership with EchoHouse Africa removes those bottlenecks to data gathering and processing, ensuring that C-Suite Executives, Marketing, and Brand Managers receive up-to-date and actionable data intelligence to inform high-level strategic decision making,” Kekessie stated.
Addressing the Need for Effective Marketing
The timely partnership between EchoHouse Africa and Insightis Africa comes amidst a growing demand for effective marketing efforts driven by tailored targeting and data-backed decisions. This collaboration marks a significant shift from traditional, perspective-based decision-making to a more scientific, data-centric approach in the marketing industry.
EchoHouse Africa’s commitment to innovation and excellence, bolstered by Insightis Africa’s cutting-edge data intelligence capabilities, promises to transform the marketing landscape in Ghana and beyond. This partnership not only enhances the agency’s ability to deliver impactful campaigns but also sets a new standard for data-driven marketing strategies in the region.
