2023 MTN MoMo month unveiled
By Christabel Oboshie ANNAN, Accra
TELECOMMUNICATIONS giant, MTN Ghana has launched its 2023 Mobile Money (MoMo) Month in Accra to celebrate and highlight the importance of MTN Mobile Money service to the Ghanaian economy.
The month long celebration will help create awareness about MoMo, bring the service to the doorsteps of Ghanaians, celebrate and recognize partners and subscribers who use MTN MoMo.
As part of the celebrations, MTN will undertake series of activities and campaigns across the country with launch activities in Accra, Kumasi, Takoradi, Nkawkaw and Tamale.
There will also be consumer and staff promos, market storms, stakeholder fora, digital campaigns, Catch Them Young Series, MoMo fraud education among others.
The theme for this year’s MoMo month is ‘Addressing the Barriers to Digital Payments Adoption in Ghana’.
The Chief Executive Officer (CEO) of MTN Mobile Money Limited, Shaibu Haruna, stated that the theme is a step further towards realizing MTN’s Ambition 2025 strategy of leading digital solutions for Africa’s progress and leading the drive for digital and financial inclusion in Ghana and across Africa.
He said that interoperability challenges, fake identification cards, platform infrastructure, onboarding customers, MoMo fraud among others had impeded digital payments adoption in Ghana.
Mr Haruna explained that MTN Ghana and MobileMoney Limited was committed to addressing the challenges by working closely with various stakeholders and partners in a bid to build a robust, efficient, and more inclusive digital payments ecosystem in the country.
The CEO added that although mobile money has contributed immensely to Ghana’s socio-economic growth, it has also been the target of some unscrupulous persons who continue to perpetuate financial crime and MoMo fraud.
He indicated that his outfit continues to beef up efforts across various touchpoints to stay ahead of these fraudsters.
“Through robust and stringent measures, multi-sectorial collaboration as well as intensified public education, we will continue to tackle MoMo fraud and bring perpetrators to book” he explained.
Shaibu Haruna stressed that although their efforts have contributed to a marginal decline in these fraudulent activities, there is still more work to be done.
He added that as a digital focused business they will continue to explore artificial intelligence tools to fight fraud.
The CEO noted that as they strive and work hard to achieve Ambition 2025 strategy of transitioning to a platform player and a full-fledged digital-first technology company, they will continue to work in collaboration with other partners and industry players to address the barriers in Ghana’s digital payments sector.
