Stratcomm Africa’s Vision Blossoms: Ghana Garden & Flower Show Marks Over a Decade of Greening Ghana and Inspiring Change

 

What began more than a decade ago as a modest platform to showcase Ghana’s gardening and horticultural potential has today blossomed into one of the country’s most influential lifestyle and environmental events. The Ghana Garden & Flower Show (GGFS) has become a movement – inspiring Ghanaians to rethink their relationship with nature, embrace sustainable living, and see green spaces as drivers of health, wealth, and national pride.

The Show was initiated in 2013 by Strategic Communications Africa (Stratcomm Africa), under the visionary leadership of its founder and Chief Executive Officer, Madam Esther Cobbah. Her passion for communication, sustainability, and national development shaped the platform into a unique blend of business, culture, and environmental advocacy.

This year, the Show returns from September 20th–28th 2025 at the Efua Sutherland Park, Accra, on the theme: “Urban Places, Green Spaces.” The theme underscores the urgent need to integrate greenery into cities, where concrete expansion often overshadows the importance of trees, gardens, and public parks.

From Modest Beginnings to National Movement

When Stratcomm Africa first launched the Ghana Garden & Flower Show, its aim was simple: encourage a culture of gardening, highlight the economic value of floriculture, and inspire individuals to add beauty to their homes and communities. Few could have predicted how quickly it would grow.

Over the years, the Show has:

• Nurtured green entrepreneurs, providing a platform for florists, horticulturists, and eco-businesses to showcase products and services.
• Promoted environmental education, particularly among young people, sparking interest in horticulture and sustainability.
• Created jobs and income streams, showing that gardening and floriculture are not hobbies alone but viable economic activities.
• Shaped urban living conversations, demonstrating how green spaces can improve mental health, community wellbeing, and environmental resilience.

Thanks to Stratcomm Africa’s sustained commitment, what started as an exhibition has now become a flagship event attracting thousands of visitors, including government officials, business leaders, families, and international partners.

The 2025 Theme: Why “Urban Places, Green Spaces” Matters

Accra and other Ghanaian cities are rapidly urbanizing, with new roads, housing estates, and commercial centers springing up daily. But unchecked urban growth comes with challenges – air pollution, rising temperatures, limited recreation spaces, and declining biodiversity.

This year’s theme emphasizes the critical role of green spaces in making cities livable. Parks, gardens, trees, and landscaped public spaces are not just decorative – they:

• Improve air quality and combat climate change.
• Provide recreational spaces that enhance physical and mental health.
• Support urban agriculture, helping address food security.
• Attract tourism and investment, boosting city branding and local economies.

By spotlighting urban greenery, Stratcomm Africa and its partners are urging city planners, policymakers, and ordinary Ghanaians to see green spaces as essential infrastructure for healthier and wealthier cities.

Achievements and Impact

Over the years, the Ghana Garden & Flower Show has achieved several milestones:

• Partnering with schools to promote gardening among children, instilling eco-friendly values early.
• Supporting women and youth-led enterprises in horticulture, helping turn passion into profit.
• Expanding its scope beyond exhibitions to include conferences, workshops, and masterclasses on landscaping, climate-smart agriculture, and sustainable living.
• Becoming a hub for networking and innovation, linking local businesses with international markets in the floriculture value chain.

Looking Ahead

As the 2025 edition opens at Efua Sutherland Park, organizers say the vision is to create a greener, cleaner, healthier, wealthier, and more beautiful Ghana. The Show is not just about flowers or plants, it is about changing mindsets, building sustainable businesses, and ensuring urban development does not sacrifice environmental well-being.

For many Ghanaians, a visit to the Show is now an annual ritual: a chance to shop for plants, learn new skills, meet innovators, and reconnect with nature. But beyond the colour and fragrance of flowers, the event carries a bigger message – that Ghana’s future depends on how well it balances development with sustainability.