Advans Ghana Launches New Facility to Ease Liquidity Constraints for Small Businesses
Advans Ghana Savings and Loans has rolled out a new overdraft facility designed to give micro, small and medium-sized enterprises (MSMEs) swift access to short-term working capital at a time when many are struggling with liquidity pressures and unpredictable market conditions.
Unveiled at the Fiesta Royale Hotel in Accra, the product addresses one of the most persistent hurdles for small businesses: accessing quick cash to meet urgent obligations or seize time-sensitive opportunities. The pilot phase is currently active in four branches — Okaishie, Kaneshie, Koforidua and Romanhill in Kumasi.
Open to existing clients, new customers and even businesses banking elsewhere with verifiable financial records, the facility aligns with Advans Ghana’s broader strategy to expand flexible credit options that help MSMEs manage seasonal demand, operational pressures and unexpected costs.
Responding to MSME Realities
At the launch, Guillaume Valence, Managing Director of Advans Ghana, said the overdraft was shaped by extensive engagement with clients nationwide.
“Long-term loans support expansion, but MSMEs often face immediate cashflow needs that cannot wait,” he said. “This overdraft gives them the agility to act quickly — whether clearing a container, securing discounted stock or meeting a sudden obligation.”
He added that the company’s people-centred model, supported by more than 700 staff including over 300 relationship officers, allows Advans to closely understand the day-to-day financial pressures facing small businesses.
“We designed this product responsibly, with strong monitoring systems and a clear return-to-zero policy to prevent long-term indebtedness,” he noted.
Collaboration for Tougher Times
The product was developed in partnership with GIZ, the German development agency, which has been working with Advans and other financial institutions since 2024 to develop SME-focused financial solutions.
Cynthia Odonkor, Component Manager at GIZ Ghana, said timely working capital remains a major obstacle for SME growth.
“A delayed payment or sudden expense can destabilise even a promising business,” she said. “This overdraft provides fast, flexible access to funds while upholding responsible lending practices that protect customers.”
Expanding Access, Supporting Women Entrepreneurs
Barbara Odei, Chief Sales and Development Officer at Advans Ghana, highlighted the company’s expanding footprint and commitment to SME development.
“Advans now serves more than 146,000 customers through 21 branches and digital channels, with a lending portfolio exceeding GH¢540 million,” she said. “Sixty-one percent of our loans go to women, and this overdraft will create even more opportunities for women-led enterprises.”
The launch drew traders, importers, manufacturers, agribusiness operators, logistics firms, tech start-ups and SME association representatives, a sign of strong demand for flexible financing options across sectors.
Strengthening the SME Finance Ecosystem
The overdraft joins Advans Ghana’s growing suite of SME-focused products, including term loans, working capital loans and the recently launched spot loan for urgent needs. The institution views the facility as a timely tool as SMEs navigate rising operating costs, exchange rate volatility and seasonal market shifts.
Advans expects gradual uptake from existing borrowers and increased interest from businesses seeking alternatives to traditional bank financing, as it continues to strengthen support for the backbone of Ghana’s economy.
