Ecobank leverages ongoing customer incentive scheme to deepen deposits and digital usage
Ecobank Ghana is continuing an existing nationwide customer incentive programme as part of activities marking the 40th anniversary of the Ecobank Group, using the campaign to reinforce deposit mobilisation, loan uptake and digital transaction growth.
The reward scheme, which has been running for some time, ties customer eligibility to core banking activities such as savings, borrowing and mobile app usage — areas that directly support funding stability, credit growth and fee-based income.
Head of Direct Banking at Ecobank Ghana, Yaa Kesewaa Nyanor, said the initiative targets customers who actively transact with the bank, rather than those who merely maintain dormant accounts, reflecting a broader shift within the banking sector toward usage-driven engagement.
Under the programme, customers qualify by depositing in multiples of GH¢400, accessing loan facilities of about GH¢4,000 and completing at least four transactions on the Ecobank mobile application. The design incentivises both balance-sheet expansion and migration to digital channels, which offer lower operating costs than branch-based transactions.
The current phase marks the second draw under the campaign, with a final draw scheduled for February. In total, more than 3,000 customers are expected to benefit, with rewards structured to sustain participation over multiple cycles rather than a single promotional burst.
Market watchers note that such extended incentive schemes are increasingly used by banks to defend retail deposits in a competitive environment, particularly as higher interest rates intensify competition for stable funding.
Mrs Nyanor said the programme also allows non-customers to participate by opening accounts, signalling a parallel customer acquisition objective alongside efforts to deepen wallet share among existing clients.
She cautioned customers against fraud attempts linked to the campaign, stressing that the bank does not request personal details, bank cards or payments in order to process rewards. According to her, winners are credited directly, with contact made only where voucher collection is required.
The continuation of the scheme underscores how banks are increasingly relying on sustained, transaction-linked incentives — rather than short-term promotions — to grow deposits, expand digital usage and strengthen resilience in a challenging operating environment.
