Savings Discipline Pays: Advans Ghana Rewards Clients in ‘Aha Ye D3’ Promo

 

Building a culture of disciplined savings among small businesses and individual clients took centre stage as Advans Ghana Savings and Loans Ltd. honoured some of its most financially disciplined customers at a special awards ceremony in Accra.

The event, held at the institution’s Newtown branch at Mallam Atta Market, celebrated clients who demonstrated consistent saving habits during the three-month Advans Aha Ye D3 Promo, an initiative designed to encourage financial discipline and strengthen savings culture among micro, small and medium-sized enterprises (MSMEs).

The highlight of the ceremony was the recognition of Mrs. Agnes Naadu, owner of Agnaa Enterprise and a client of the Okaishie branch, who emerged as the overall winner of the promotion. In recognition of her outstanding savings discipline, she received a fully sponsored two-night trip to South Africa, including flights, accommodation and guided tours.

Speaking at the event, the Managing Director and CEO of Advans Ghana, Guillaume Valence, underscored the critical role savings play in building financial security for households and businesses.

“At Advans Ghana, our mission is to empower clients to build financial security for themselves, their families and their businesses. Savings is more than money set aside; it is the foundation for growth, opportunity and resilience,” he said.

According to him, the promotion was structured to reward not only customers who saved the highest amounts but also those who demonstrated significant improvement in their saving behaviour over the three-month period.

“This initiative celebrates clients who are committed to making consistent and responsible financial decisions and investing in their future,” Mr. Valence added.

Mrs. Naadu expressed gratitude to the institution, saying the promotion had strengthened her commitment to financial discipline.

“I am truly honoured to be recognised by Advans Ghana for my savings discipline. This promotion has motivated me to be more consistent with my finances, and winning the grand prize is a wonderful reward for my efforts,” she said.

She added that she hopes her experience would encourage other entrepreneurs, particularly women, to prioritise savings and long-term financial planning.

The ceremony also recognised other top performers in the promotion. Mr. Isaac Larbi, the first runner-up, received a 55-inch TCL television for outstanding savings growth, while Mr. Bernard Oduro, the second runner-up, was awarded a mini fridge.

In addition, top savers from individual branches were presented with household appliances such as sound bars, blenders and rice cookers as incentives to reinforce the value of consistent saving.

Mr. Valence noted that women entrepreneurs constitute the majority of the institution’s clientele, highlighting their growing contribution to Ghana’s small business ecosystem.

He said the fact that the top prize went to a female entrepreneur was a reflection of the institution’s commitment to supporting women-led enterprises and promoting financial literacy among its customers.

“Financial discipline is a journey, not a one-time achievement. Initiatives like the Advans Aha Ye D3 Promo make saving rewarding, motivating and accessible,” he said.

Advans Ghana reiterated its commitment to designing innovative financial products and client-focused initiatives aimed at promoting long-term financial stability, supporting business growth and strengthening the savings culture among Ghana’s SME sector.

A subsidiary of the Advans Group, the company operates in eight countries across Africa and Asia and serves more than 1.3 million clients globally. In Ghana, the institution serves over 130,000 clients through 19 branches across eight regions, focusing primarily on micro, small and medium-sized enterprises while also providing financial services to individual clients.

Licensed by the Bank of Ghana, Advans Ghana was incorporated in 2007 as a savings and loans company with the objective of expanding financial access to underserved communities and supporting the growth of small businesses.