CPC’s Revival Wins Praise as Share Value Doubles, Veep Lauds Bold Marketing Drive

 

There was an air of quiet confidence when the Board and Management of the Cocoa Processing Company PLC (CPC) called on the Vice President, Professor Naana Jane Opoku-Agyemang. And for good reason. After years of turbulence, the company is beginning to look like a comeback story worth telling.

The Vice President, known for championing local cocoa products wherever she goes, did not hide her delight. She praised CPC for what she called “a refreshing turnaround,” noting that the company’s share value had doubled in just three months, a feat that signalled renewed investor trust and a company steadily finding its rhythm again.

A Rising Share Price That Tells a New Story

For many Ghanaians who grew up with GoldenTree chocolate and still hold fond memories of it, CPC’s recent numbers feel like a promise that the old glory is returning.
Prof. Opoku-Agyemang said the sharp climb in share price is more than a market statistic; it is a sign that the company’s reforms and disciplined management are beginning to pay off. The uptick in international visits from potential partners, she added, shows that the world is also beginning to take notice.

Smart Marketing, New Markets — and a Nod from the Vice President

She was particularly impressed with CPC’s integrated marketing strategy, describing it as timely for a brand that wants to reclaim both domestic and continental relevance.

The Vice President challenged CPC to think boldly, especially in tapping into the senior high school market—a large and influential consumer base that has long been overlooked.
From boosting local consumption to improving student nutrition, she said, CPC’s products could become a natural staple in SHS communities.

She also pointed to the AfCFTA market, urging CPC to see Africa not as a distant ambition but as an open door waiting for Ghanaian-branded cocoa products to walk through.

CPC’s Leadership Makes Its Case

The company’s Managing Director, Professor William Coffie, shared the gains made so far and the renewed interest from across the region and beyond. He acknowledged, however, that CPC needs stronger financial and infrastructural support to fully restore its competitiveness and scale up production.

A Shared Commitment to Ghana’s Cocoa Future

The meeting ended with a reaffirmation: Ghana’s cocoa story must increasingly be one of value addition, not just export of raw beans. And CPC, with its renewed energy and rising investor confidence, is positioning itself to be at the centre of that story.

A Gesture of Appreciation

Before leaving, the Board and Management presented a citation of honor to the Vice President, thanking her for her unwavering support for Ghana’s cocoa-processing sector and her consistent call for value addition.