Small Businesses Count Losses as Low-Key Independence celebration Dampens Sales
Ghana’s decision to hold a low-key Independence Day celebration this year not only signaled fiscal restraint but also dealt a heavy blow to small businesses that thrive on national events.
Street vendors, hawkers, and traders who traditionally see a surge in sales during the annual festivities reported significant losses, as the government’s decision to restrict celebrations to the Jubilee House left many without customers. Unlike previous years, when parades and public gatherings created business opportunities, this year’s subdued atmosphere meant limited foot traffic and dwindling demand for memorabilia, food, and beverages.
Mary Lartey, a cosmetic trader at the Makola market, expressed her frustration: “Independence Day is usually a big business day for us, but this year, there was no crowd, no sales.” Kwabena Badu Asare, who sells Ghanaian flags and souvenirs, echoed similar sentiments, lamenting that he had stocked up in anticipation of a rush that never materialized. “I have so many unsold items—this is a big loss.”
Black Star Square, which typically hosts the national parade, remained eerily quiet, with only a handful of disappointed onlookers. Meanwhile, at Jubilee House, where the main celebration took place, heavy security restrictions shut out small traders, leaving them with no alternative trading space.
For many informal sector workers, Independence Day has long been a reliable source of seasonal income. The scaled-down festivities this year have highlighted the economic ripple effects of austerity measures, sparking calls for policymakers to consider the livelihood impact of future event planning.
