State-Backed Digital Investments Strengthen Business Environment
Ghana’s push to deepen its digital economy is beginning to reshape the business environment, as government-led investments in digital infrastructure, skills development and technology-enabled enterprises open new growth pathways for local firms.
The Deputy Chief of Staff (Administration), Nana Oye Bampoe Addo, says targeted initiatives, particularly through the Ministry of Communications, Digital and Technological Innovations are strengthening the foundations of the communications, media and creative sectors, which are increasingly critical to productivity and enterprise growth.
Speaking at the 2026 annual appreciation dinner organised by Yadaba Communications in Accra, she described strategic communication as economic infrastructure, rather than a support function, noting that reliable digital systems are essential for firms seeking to scale operations and compete effectively.
“The government is deliberately supporting these sectors because communication relies on infrastructure,” Ms. Bampoe Addo said, urging businesses to innovate responsibly, adopt emerging technologies and pursue partnerships that align public and private interests.
She said expanded digital connectivity, skills training programmes and support for technology-driven enterprises are helping to reduce barriers faced by small and medium-sized firms, particularly those constrained by limited visibility and access to opportunity.
The Deputy Chief of Staff linked the digital push to broader economic stabilisation efforts, arguing that improving macroeconomic conditions are reinforcing private sector confidence and enabling firms to plan more strategically.
She pointed to easing inflationary pressures, improved fiscal discipline and rising public confidence as signals that the business environment is becoming more predictable conditions she said are essential for sustained investment in technology and innovation.
Business leaders at the event echoed the call for professionalism and delivery. Board Chairman of Yadaba Communications, Kenneth Kwamina Thompson, said firms operating in a digital-first economy must meet rising standards of speed, clarity and consistency to remain competitive.
“Detail is strategy in today’s communications landscape,” he said, adding that credibility is built through execution rather than claims.
The event also featured the launch of Nvame, a general consultancy and business development firm focused on strengthening documentation and contextualisation of Ghanaian and African business narratives. Its Chief Executive Officer, Marcia Kafui Akutor, said the firm aims to support clearer, locally grounded storytelling in business and public life.
The gathering brought together policymakers, corporate executives and industry stakeholders, reflecting the growing intersection between digital infrastructure, communication and enterprise growth as Ghana positions itself for the next phase of its economic transformation.
