Serene Insurance CEO Wins Top Honours as Company’s Growth Signals Boost for Ghana’s Financial Sector
The Chief Executive Officer of Serene Insurance Company Limited, Mrs. Mercy Naa Koshie Boampong, has been named Insurance Personality of the Year 2025 and Insurance Professional of the Year 2024 at two prestigious industry events, underscoring the insurer’s growing impact on Ghana’s economy.
Mrs. Boampong, who assumed leadership of Serene Insurance in 2022, has overseen a period of rapid expansion marked by strong premium growth, improved claims settlement, and nationwide branch expansion. Under her watch, the company has won accolades including Best Growing Insurance Company for two consecutive years and Emerging Brand of the Year in 2024.
Her recognition comes at a critical time for Ghana’s financial sector, where insurance penetration remains below 2%. Industry experts say companies like Serene Insurance, with their customer-focused innovations and strong capital base, are vital to improving financial inclusion, creating jobs, and strengthening consumer confidence.
Beyond corporate growth, Mrs. Boampong has been influential in policy reforms. As a board member of the Ghana Insurers Association, she advocated for the removal of VAT on non-life insurance, easing the cost burden on businesses and households. She also represented the sector on committees overseeing the rollout of local marine cargo insurance, helping retain more value within Ghana’s economy.
Mercy, among other pivotal several roles executed, represented the insurance industry on the multi-sectorial committee (the NIC, Ghana Shippers Authority, Ghana Freight forwarders & Shipping Agents Association and the GRA-CUSTOMS division) overseeing the implementation of local Marine Cargo Insurance on imports into Ghana in line with S. 222 of the Insurance Act, 2021 (Act 1061).
She also served on the Educational Committee of the CIIG, and made significant input into the selection of both seminar and conference topics and resource persons while she facilitated a number of Stakeholder education and sensitization on the benefits of taking local Marine Cargo insurances in Takoradi, Cape Coast, Koforidua and Accra.
The two awards come on the back of Mercy winning CEO of the Year 2024 Award (General Insurance Category) at the 7th Ghana Insurance Awards for her trailblazing, exemplary and visionary leadership in repositioning Serene Insurance Company Limited onto a path of extraordinary growth, aggressive branch network, origination and dedication to providing superior tailored-made general insurance solutions through a customer centric model.
Commenting on her milestone, Mercy Naa Boampong noted that “the recognition does not only reflect a personal testament to outstanding leadership but represents a collective proof of Serene Insurance growing influence and presence in the competitive Ghanaian insurance landscape driven by excellent management, vision and unrelenting quest for distinction. “
She attributed the milestone to the extraordinary hardwork, enduring dedication, selflessness and professionalism from staff and management anchored on exceptional visionary leadership from the Board, which have contributed to the robust growth Serene Insurance enjoys.
“Serene Insurance remains committed to its promise to provide nothing less than the cutting-edge customer and product service delivery to its clientele across the nation as it strives to consolidating its continuing, fulfilling business relationship with all stakeholders”, Mercy re-assured.
“Serene Insurance’s success is not just a company milestone but a signal that local insurers can play a transformative role in national development,” noted Board Chairman Charles Edem Gidi.
With the government’s push for domestic revenue mobilization and private-sector-led growth, Serene Insurance’s trajectory demonstrates how a strong insurance sector can provide fiscal stability, protect businesses, and support entrepreneurship.
As Ghana works to build resilience against economic shocks, the strides of Serene Insurance offer a blueprint for how the insurance industry can anchor inclusive growth.
