Odefille Uses Heels and Muscles Runway to Court New Customers
Accra-based fashion house Odefille presented its designs at the 2026 Heels and Muscles (HnM) Fashion Show at the National Theatre, using the event to reach customers beyond its existing client base.
The company, which makes tailored womenswear and menswear and is known for executive fashion, said the show gave it a chance to present its work to new audiences and connect with potential customers and other industry players.
A brand built on tailoring
Odefille has built its identity on contemporary design, refinement and versatility, according to the company. Earlier collections have drawn on cultural references and textile artistry while staying focused on clothes people can wear.
The company said it wants to keep exploring new ideas while making clothing that reflects confidence and individuality.
“Our vision at Odefille is to create clothing that goes beyond conventional expectations of dressing,” it said. “We believe fashion should allow people to express their individuality, confidence and personal identity while maintaining a sense of sophistication. Each collection presents an opportunity to explore new ideas, experiment with design and offer something distinctive to our audience.”
The event
The programme began with a red-carpet session, where guests met exhibitors, were served refreshments and used a 360-degree photo booth. A pre-recorded spoken-word performance by Reggie came before the master of ceremonies opened the show. Runway presentations by several brands followed, with musical performances and exchanges between hosts and guests in between. Designers and fashion enthusiasts attended.
Why shows like this matter to brands
For designers, fashion shows serve as marketing as well as creative showcases. Odefille said the event let it strengthen its visibility in the fashion industry, and it said the platform also helped participating brands show different approaches to contemporary design and raise the profile of Ghana’s fashion industry.
