DStv Subscribers in Ghana to Get Up to 50% More Value as MultiChoice Concedes to Regulator

MultiChoice Africa has agreed to a major concession in Ghana, granting DStv subscribers up to 50% more value on their packages at no additional cost. The move marks the most significant shift in the satellite broadcaster’s pricing strategy in the country.

The decision follows weeks of tense negotiations and regulatory pressure. Minister for Communication, Digital Technology, and Innovations Samuel Nartey George announced the deal at a press briefing in Accra.

“MultiChoice Africa has committed to an unprecedented increase in value offer only in Ghana, which will result in Ghanaian DStv subscribers getting more services for less,” George said. Depending on the bouquet, customers will receive between 33% and 50% more value.

Under the new arrangement, all subscribers will receive automatic upgrades across tiers: Paddy to Access, Access to Family, Family to Compact, Compact to Compact Plus, and Compact Plus to Premium. Premium customers will be entered into a draw for an all-expenses-paid trip to Dubai.

The concession will run for three months and will be reviewed by a stakeholder committee established by the National Communications Authority to assess fairness and sustainability of subscription fees.

The breakthrough ends a standoff during which the Minister threatened regulatory action if MultiChoice did not revise its pricing. MultiChoice had previously resisted, citing operational costs and market constraints.

Analysts say the move represents a rare regulatory win for consumers in Ghana’s pay-TV market, where pricing has long been a point of public frustration. The adjustment could help MultiChoice ease political pressure and retain subscribers at a time when competition from global streaming services is increasing.

Whether the concession becomes permanent will depend on consumer response and the committee’s review, but observers suggest it may set a precedent for similar interventions in other African markets where MultiChoice operates.