Nescafé Puts GH¢1m Prize Package Behind New Consumer Promotion
Nescafé Ghana has rolled out a consumer promotion offering prizes worth up to GH¢1 million, including two electric vehicles, as the coffee brand takes its latest consumer campaign into the final quarter of the year.
The Nescafé Real Vibes Promo, running from September to December, allows consumers who buy specially marked packs to enter draws using codes found inside qualifying sachets.
Category Development Manager for Nescafé Ghana, Lily Boatemaa Ntim, said consumers could submit codes through the designated short code and make multiple entries using codes from additional qualifying packs.
The prize package includes two electric vehicles, alongside cash prizes, iPhones, Samsung phones, motorbikes and laptops.
From coffee to consumer rewards
Ntim said the promotion forms part of Nescafé’s broader “My Coffee, My Vibe” campaign, which seeks to connect the brand with the different ways consumers enjoy coffee in their everyday lives.
She said the Real Vibes promotion was developed as an extension of that campaign, giving consumers an opportunity to participate in draws while purchasing the product.
“This is no scam. Nescafé is giving you the Real Vibes and the real prizes,” she said.
The promotion is open to consumers across Ghana and will run through December.
Participating packs carry the promotional markings and contain the codes required for entry. Draws will be conducted during the promotion period, with winners subject to the stated terms and conditions.
