CBG strengthens Ghana-China trade ties with successful business mission
CONSOLIDATED Bank Ghana LTD (CBG) has organized a successful business trade trip to China, enabling its SME clients to gain firsthand access to new markets, build strong supplier relationships, and navigate international trade with confidence.
This initiative aligns with CBG’s commitment to supporting Ghanaian businesses in global trade while establishing the bank as a leader in trade finance for SMEs.
Held from October 15 to November 4, 2024, the trip coincided with the 136th Canton Fair in Guangzhou, China — one of the world’s largest trade exhibitions. CBG’s clients had the unique opportunity to engage with suppliers in various sectors, including consumer electronics, household goods, and healthcare.
The trip also offered CBG customers a chance to explore the potential for exporting their goods, fostering a pathway to international markets. These engagements provided invaluable insights, empowering participants to negotiate effectively, explore supply options, and deepen their understanding of trade terms and procedures.
In a reflection of CBG’s dedication to its clients, the Bank provided skilled resource personnel fluent in Chinese and familiar with local business practices, bridging cultural and language barriers and ensuring secure transactions for all attendees.
The itinerary was carefully designed to meet the specific needs of Ghanaian SMEs introducing them to Chinese culture, negotiation techniques, and best practices for identifying genuine business partners.
Throughout the trip, customers were guided through major trade hubs, including the Canton Fair and specialized markets for electronics, textiles, jewellery, and leather goods, each selected to meet the diverse needs of the participants.
One participant shared, “CBG’s guidance made our experience stress-free and secure. We gained confidence engaging with suppliers, and the support we received throughout the visit was invaluable.”
This trade mission builds on the success of CBG’s previous trips and has sparked a growing demand for more CBG-led opportunities. By focusing on such transformative experiences, CBG continues to strengthen its reputation as Ghana’s SME bank of choice.
CBG’s Director of Retail & Business Banking, Emmanuel Nikoi, commented, “This initiative reflects our commitment to enhancing the capabilities of Ghanaian SMEs. By equipping our clients with essential trade skills and helping them build strategic relationships, we support their growth and, ultimately, Ghana’s economic progress.”
CBG looks forward to offering similar trade missions in the future, supporting even more Ghanaian businesses as they expand into global markets. As the bank stands by its mandate, “We Stand With You,” CBG remains dedicated to fostering long-term partnerships that contribute to Ghana’s growth and prosperity on the world stage.
