Serene Insurance Backs Black Stars World Cup Campaign with GH¢22m Package

The policy, effective from June 1 to July 31, 2026, provides 24-hour accident cover for players, technical staff and selected supporters, with benefits ranging from GH¢100,000 per player to GH¢10,000 for fans. Beyond risk coverage, the structure expands public exposure to insurance products in a market where penetration remains limited.

The intervention feeds into a broader US$30 million national fundraising effort to finance Ghana’s World Cup participation, positioning the tournament as both a public financing exercise and a commercial opportunity for corporate Ghana to align with a unifying national brand.

For Serene Insurance, a subsidiary of First Sky Group, the deal underscores a growth strategy built on visibility, trust and product awareness. By associating with the Black Stars, the company is leveraging one of the country’s most powerful national assets to deepen customer reach.

Chief Executive Officer Mercy Naa Koshie Boampong said the initiative reflects the company’s commitment to protecting national interests while supporting broader economic value creation through sports.

‘We’re not just protecting players, we’re protecting dreams, securing glory and shielding Ghana’s pride in our shared journey to a historic feat at this year’s edition of the global football fiesta. We are gratified to stand with the Black Stars as they represent Ghana on the global stage and therefore imperative to rally behind our team as they take on the world and make us proud in USA, Canada, and Mexico.’ Mrs. Boampong remarked.

Mrs. Boampong reiterated that “this feat is a reflection of our belief in Ghana’s potential to securing a winning future for mother Ghana through investments in sports providing a major boost to the Black Stars’ preparations as the team gears up for the tournament.”

Serene’s move underscores the growing importance of insurance in managing risks associated with large-scale events. By underwriting participants, insurers are positioning themselves as essential partners in mitigating financial uncertainties tied to international competitions.

The company’s broader expansion strategy reinforces this shift. With a nationwide network of over 300 agents and a focus on accessible retail products, the company is pursuing scale through distribution while sharpening its competitive positioning in a crowded market.

As a key general business player in the industry, Serene has built and continues to build a privileged reputation as a provider of reliable and cost-effective insurance products and services that address the needs of the insuring public, culminating in recognitions such as Fastest Growing Insurance Company (2022), Best Growing Insurance Company for two consecutive years (2023 and 2024) and many other awards including Emerging Insurance Brand (2023).

Serene Insurance’s unrivalled customer service, strong financial base, being one of the well capitalized players in the industry and inclusive product penetration among other innovations, showing the steady growth and penetration into the market in Ghana.